Wevr Thinks You’ll Spend Hours in Virtual Reality
Here are two opinions you’ll hear a lot in virtual reality business circles today: Short experiences are better than long ones, and Apple-like app stores will win the day.
Wevr is hoping that both of those beliefs are wrong. Best known for a demo in which users come face to face with a whale underwater, the Los Angeles-based VR studio is trying to drum up interest in its virtual reality content platform, with an emphasis on longform video and the “open Web.”
“We see virtual reality as so broad that it can’t be confined to app stores,” CEO Neville Spiteri said. The technology Wevr is developing, he added, is intended to make it possible for creators to make something once and publish it on the myriad of VR devices heading to market.
See the full story here: http://recode.net/2015/10/26/wevr-thinks-youll-spend-hours-in-virtual-reality/