The mass market hook is there too -- the company believes that VR will become ubiquitous on phones. "We see this as the birth of an entirely new media. We don't see it as a niche market where the audience would only consist of gamers and owners of virtual reality consoles, but everyone who has a mobile phone is a potential consumer of this content," said Melin.
... you'll always want to watch Apocalypse Now just how Francis Ford Coppola put it together, but a tour of the set filmed on an Ozo might give you another perspective on how the movie was made.
See the full story here: http://www.zdnet.com/article/ozomg-why-nokia-chose-a-virtual-reality-camera-for-its-hardware-comeback/