What carmakers will reveal at CES
CES will be more of a venue for Tier 1 auto suppliers -- the makers of in-vehicle infotainment (IVI) systems, sensors and other electronics-related parts.
There will be about 464 automotive electronics exhibitors at the show -- a record number, according to IHS. The exhibitors will feature technology related to audio, robotics, wearables and telecommunications, among other things.
One area to keep an eye on is human-machine interface technology, which is rapidly changing the way drivers and passengers communicate with their IVI systems.
"The thing is, it's no longer about just having a navigation system or applications on it. It's about which [system] is easier to use and which one is easier to learn," Boyadjis said. "That why HMI is such a core component."
Cloud-based speech recognition technology that uses machine learning skills to identify speech patterns more quickly to accurately identify commands will become commonplace in automobiles.
Interior cameras and sensors will increasingly enable gesture recognition, where a driver can control infotainment functions, such as system volume or contact list scrolling, with a swipe of a hand through the air.
The OTA (Over The Air) market is expected to reach $45 billion by 2022, Juliussen said. The vast majority of it will be related to the money-saving capabilities of OTA, where vehicles won't need to be taken to dealerships for upgrades or software recalls, he said.
Two companies expected to go head to head with traditional Tier 1 automotive suppliers, and win, are Apple and Google.
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