VR in Movie Marketing (Mission Impossible, The Walk)
Virtual reality in movie marketing campaigns has been on the rise for a few years now. There’s loads of experiences like the one Lionsgate did for The Divergent Series: Insurgent earlier this year during which you sit in chair, wear glasses and watch some footage while a fan blows in your face, but very few truly transport you into a film. However, Paramount did just take a big step in the right direction.
In celebration of the DVD, Blu-ray and digital HD release of Mission: Impossible – Rogue Nation, Paramount set up a virtual reality experience in Bryant Park in New York City that’s meant to make you feel like you’re hanging from the side of a plane, just like Tom Cruise in the movie.
At this point, my favorite movie-themed VR is still the one done for The Walk back in September. In that one, you put the glasses on and see what Philippe Petit (Joseph Gordon-Levitt) sees when he steps out onto the high wire between the towers of the World Trade Center. Clearly you cannot fall, but what gives you the sensation that you might is the fact that you are asked to step out on a small rope taped to the ground. You’re not even elevated in the slightest, but there’s something about being able to feel “the wire” beneath your feet that messes with your head and makes you terrified to take one wrong step.
See the full post here: http://collider.com/mission-impossible-rogue-nation-virtual-reality-experience/