28Dec/15Off
Kim Kardashian and Katy Perry Are ‘Living and Breathing Intellectual Property,’ Glu Says
“We’re looking to turn these games into permanent services — call it late-night TV,” de Masi said. “It’s the Kim TV show, but instead of just Sunday for 30 minutes or an hour, you have to tune in or you miss it, effectively these games are giving you access to Kim’s world whenever you want.”
De Masi wants to shift consumers’ mindsets so that gaming, across all the different screens in their lives, will be a constant part of their relationship with celebrities.
“The personalization of media is an enduring trend,” he said. “It’s living and breathing intellectual property.”
See the full story here: http://recode.net/2015/12/28/kim-kardashian-and-katy-perry-are-living-and-breathing-intellectual-property-glu-says/?