With the NYT VR app, New York Times plans to lay a foundation for using virtual reality as a mode of storytelling in journalism.
...steps are being taken to address these varied problems. The introduction of the Google Cardboard viewer helped slash costs considerably, and now even sophisticated VR headsets can potentially be had for less than $1,000, owing to a drop in the cost of sensors and HD displays. Also, the technology has been improved to avoid the feeling of dizziness. With efforts underway, VR is likely to be slightly more affordable and user friendly in 2016, and NYT stands to gain from this trend.
See the full story here: http://www.forbes.com/sites/greatspeculations/2015/12/31/nyt-bets-on-virtual-reality-to-bolster-its-digital-segment/