HOW FOX’S “THE MARTIAN VR EXPERIENCE” BECAME HOLLYWOOD’S MOST AMBITIOUS VR EXPERIMENT
"You’re building the plane while you’re flying it," says Ted Schilowtiz, 20th Century Fox’s futurist—and per his business card its "consiglieri"—of the Hollywood studio’s production of rich VR experience based on its recent mega-hit film, The Martian. "We didn’t have all the answers when we started, and we still didn’t have all the answers when we finished, but we know we created something meaningful. In scope and scale; it feels like a significant entertainment product."
At Fox’s request, so as not to spoil users’ surprise when they run through the experience, all seven will not be described here. But suffice it to say that each scene presents users with a scenario from the theatrical version of The Martian and tasks them with working their way through a challenge that Watney had to overcome in order to survive alone on Mars.
See the full story here: http://www.fastcompany.com/3054924/how-foxs-the-martian-vr-experience-became-hollywoods-most-ambitious-vr-experiment?curator=MediaREDEF