[Philip Lelyveld comment - a bit over the top!]
"...a head-spinning train journey of between 10-15 minutes, the like of which guests will never have taken before; providing a heady mixture of exhilarating live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. No place for spectators, guests will play a major part in the action which will leave them questioning where perception ends and reality begins."
"this is a smart ride that also has 12 multiple knee-shaking journeys and two endings - so not only will no two 'rides' on board Derren Brown's Ghost Train be the same but every journey will provoke an intense response and reaction".
See the full story here: http://www.neowin.net/news/another-uk-theme-park-embraces-virtual-reality---this-time-its-a-vr-ghost-train