Retail applications of VR
Luxury boutique retailer The Line is already experimenting with the Samsung Gear VR headset. Shoppers can currently tour the brand’s Manhattan store, The Apartment, using the 3D video technology – even if they are halfway around the world. Similarly, VR developers Sixense and marketing agency SapientNitro recently showed Reuters a demo of a consumer virtually browsing shoes from a display, “picking them up” and trying them on an avatar, and making a purchase. The ultimate goal is for these platforms to learn a shopper’s preferences so the experience becomes more personalized with each visit. In addition, in select stores around the world, shoppers can watch Tommy Hilfiger’s fall 2015 catwalk show with a Samsung Gear VR headset – “a 360-degree, three-dimensional version of the runway as though they’re sitting in the front row.”
See the full story here: http://www.forbes.com/sites/currentaccounts/2016/01/28/virtual-reality-coming-soon-to-a-clothing-store-near-you/#7836452410ed