[Philip Lelyveld comment: this article describes a number of Indian startups.]
Gamooz has developed a range of products related to mobile-based augmented reality. The idea here is to scan a particular image and a video is played and buttons are shown to the user to call, email, open website etc.
Another startup – Reality Premedia, Pune, with its “Realise” platform, allows the users with 3D visualization of the products. Customers can view the product from their catalogue and manipulate the size, positioning and other customizations in order to decide if the product will prove a best-fit for home.
See the full story here: http://techstory.in/augmented-reality-startups-india/