One of the first stops for a Silicon Valley technologist interested in exploring virtual and augmented reality is Stanford University's Virtual Human Interaction Lab, operated by Jeremy Bailenson since 2003. In the past week, he shared an interesting anecdote:
"Apple hasn't come to my lab in 13 years — except they've come three times in the last three months. They come and they don't say a word, but there's a data point for you," Bailenson said.
Rumor has it that the iPhone 7 will include a new type of camera useful in augmented reality