[Philip Lelyveld comment: The ESA ( http://www.theesa.com/ ) is focused on gaming. The similaringly named Entertainment Merchant's Assoc ( http://www.entmerch.org/ ) occasionally coproduces events with the ETC@USC.]
President and CEO of ESA, Michael D. Gallagher, said: "Magic Leap and Virtuix are leading pioneers in augmented, mixed, and virtual reality-entertainment's newest frontier. These innovations promise to provide exhilarating new ways of experiencing the world. We look forward to collaborating with these highly creative companies as our industry continues to elevate the standards in technology".
See the full story here: http://www.tweaktown.com/news/50303/magic-leap-virtuix-newest-members-esa/index.html