philip lelyveld The world of entertainment technology

23Feb/16Off

How can BMW’s Head-Up Display support driving?

Research project Augmented Reality - contact-analogue Head-Up Display (10/2011)

Research project Augmented Reality - contact-analogue Head-Up Display (10/2011)

BMW works very hard on even the smallest of details for its Head-Up display, to make sure that drivers can see the information clearly, quickly and easily without getting distracted. BMW plays with the design, size, placement and color scheme to seemingly no end to make sure that the driver can see the info without it being distracting. It’s actually a very hard balance to strike. How do you design a screen that is bright, colorful and easy to read quickly without making it distract the driver while they’re trying to look past it?

BMW is even working on new Augmented Reality solutions for the Head-Up display, where certain information could be displayed on the windscreen, such as arrows on the street and pointing around turns, as if the navigation system was painted on the road in front of the driver. This sort of Virtual Reality is most likely quite far off, but the fact that BMW is working on it is impressive.

See the full story here: http://www.bmwblog.com/2016/02/20/video-can-bmws-head-display-support-driving/

Watch the video here: http://youtu.be/hYLZ2ehwy-A

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