Netflix is going big on 4K but no virtual reality
Netflix is ramping up the production of ultra-high definition 4K and so-called "high dynamic range" (HDR) content this year but the streaming service isn't jumping into virtual reality anytime soon.
Netflix will have 600 hours of 4K content on its platform by the end of the year and the company is also gearing up to launch HDR support. Season 1 of "Marco Polo" and season 2 of "Daredevil" will be the first shows available in HDR.
"We think there's a great opportunity for VR in gaming and the gaming space is going to be an interesting place for them to explore it. We don't see an opportunity right now in the near-term for Netflix and VR, but we do want to watch how great story tellers use this technology, because at the end of the day, what you really see is when consumers really engage with great storytelling there's a great opportunity and that's what we really want to see," Jaffe said.
See the full story here: http://www.cnbc.com/2016/02/25/netflix-is-going-big-on-4k-but-no-virtual-reality.html