philip lelyveld The world of entertainment technology

2Mar/16Off

Samsung hails virtual reality gig as the ‘future of music’ – is this the end of rock’n’roll?

SamsungVR_3Instead of visiting the concert in person, revellers strapped on helmets and watched it from afar.

The band said the experience left them "buzzing", a phrase which would sound markedly different if coming from the lips of Keith Richards or the other elegantly wasted stars of yore.

SamsungVR_4-1Instead of braving the perils of a moshpit, Samsung invited fans of the band to watch a live gig from a different location.

They were able to choose the angles and move around the room, even taking up a position on stage with the performers.

David Lowes, chief marketing officer at Samsung Electronics Europe, added: “Last night’s collaboration gave music fans across Europe a taste of how a smartphone and VR can transform the art of the live performance - and the audience’s experience of it.

See the full story here; http://www.mirror.co.uk/tech/samsung-hails-virtual-reality-gig-7477441

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