This Wall Street Firm Says Virtual Reality Is Like Smartphones Nine Years Ago
Deutsche Bank AG analysts led by Ross Sandler draw a parallel to early sales of smartphones by companies that include Apple Inc.
"We think the VR [virtual reality] ecosystem is in its '2007-smartphone' moment in terms of the adoption cycle," the analysts write in a 68-page note published on Thursday. "It took four to five years for smartphones to reach 100 million users in the U.S., we expect a slower adoption curve for VR, but still strong enough for an enormous market."
The risk, however, is that the next two years could bring about a period when people actually turn negative on the space due to a high rate of hardware sales without the accompanying content needed to be truly "wowed." They draw a parallel once again with the launch of Apple's iPhone in 2007 and the extra time it took for popular apps from Snapchat Inc., Facebook, or Uber Technologies Inc. to be launched and help build a user following and drive sales.
See the full story here: http://www.bloomberg.com/news/articles/2016-03-03/this-wall-street-firm-says-virtual-reality-is-like-smartphones-nine-years-ago#media-4