Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve ‘in world’ with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt (Johanna Braddy) and Caleb Haas (Graham Rogers) as they track down and apprehend their assigned target. The experience is available at QuanticoVR.com, which includes instructions for accessing it on desktop and via Littlstar's app for headsets, mobile and Apple TV.
“Working in virtual reality opens up so many possibilities and ways to engage fans beyond what can be accomplished on a flat screen,” said Jeffrey Weinstock, vice president and creative director, ABC Integrated Marketing. “We’re literally inviting fans to be a character in the show, immersing them in this world and allowing them to explore and discover parts of the story on their own.”
The experience includes two Easter eggs that can be found while scanning the footage. The first unlocks bonus footage from the mid-season premiere. The second, which is visible in the headset, provides telling insight into one of the characters’ motives and connection to terrorist activities. The scene features the characters in a Lexus LX 570 flagship SUV. A “30 spot and a behind-the-scenes featurette are also available for users to view.
See the full story here: http://saatchi.com/en-us/news/team-one-abc-lexus-launch-networks-first-scripted-virtual-reality-experience-for-popular-drama-qu/