Immersv Launches Video Advertising Platform for Virtual Reality Apps
Immersv ad units respond to the gaze: Look at them long enough, and you’ll be taken to a virtual movie theater where you got to see video ads for other VR games and experiences. Users also have the option to go to the VR platform’s app store to download the advertised app right away, all without ever taking off their headset.
“Advertising in VR is still in its very nascent stages, but based on the early consumer response to our ad units, it is clear that VR-based video ads work extremely well,” Immersv co-founder and CEO Mihir Shah told Variety. The company has seen completion rates of 80 percent — about double of what you’d see for regular mobile ads, he said.
Shah and his team know a bit about the world of mobile advertising. Many of them come from Tapjoy, a mobile advertising company that’s being used by more than 10,000 mobile apps.
See the full story here: http://variety.com/2016/digital/news/immersv-vr-video-advertising-platform-1201726878/