16Mar/16Off
McDonald’s and the gold rush to fill virtual reality with ads
VR promises to change our relationship with what’s real, giving us otherwise impossible experiences and sensory escapades into the unknown. At SXSW 2016, McDonald’s is reminding us that VR will just as easily be a vehicle for corporate consumption. Like the early web being irreversibly branded by the banner ad, VR too will face its own unique struggle with the forces that wish to monetize and market with it.
MCDONALD'S SHOWS US THE CAPITALIST DYSTOPIAN SIDE OF VR
See the full story here: http://www.theverge.com/2016/3/14/11214484/mcdonalds-vr-htc-vive-sxsw-2016-capitalist-dystopia