HP Software Updates their Augmented Reality Application, Aurasma
HP Software, a part of HP Inc., recently unveiled on its website, new updates for their augmented reality platform, HP Aurasma. The latest features will help guide various marketers toward a more content-centric approach. This will help agencies and brands to create excellent experience with the augment reality platform’s expertise that is built directly in the product.
The Aurasma application is completely redesigned and features newer in-built experience to scan, create as well as share the augmented reality experiences. The application is more streamlined and lighter along with numerous screens that are cut by almost half.The new update will introduce newer templates for use cases like packaging, statements, direct mails, event engagement and more. KPIs will vary by use case and customer.
Aurasma has also expanded its services by offering Aurasma with the brand’s own branding as well as provides with advanced aura building. Marketers will now be able to assemble, measure, and launch a more successful augmented reality marketing campaigns.
The new upgraded platform includes a software development kit (SDK), white-label application services, self-serve studio. The app is currently available in both, Google Play and Apple App Store.
See the full story here: http://www.martechadvisor.com/news/hp-software-updates-their-augmented-reality-application-aurasma/