Sony to Launch Ultra 4K Movie Streaming Service Next Week
[Philip Lelyveld comment: I wish them luck, but I think this is a major misread of what consumers want - especially Millennials.]
Sony is slated to roll out its 4K movie streaming service on Monday, April 4. First announced at January’s CES in Las Vegas, the new service will be called Ultra. Viewers will be charged $30 to purchase new Sony-produced films and $12-15 to upgrade pre-owned movies from their UltraViolet cloud locker. Ultra will also offer 4K HDR content such as extras previously only featured on discs. Consumers who buy a 2016 4K Sony TV will get four UHD movies bundled with their new television. Transactional VOD rentals are not expected to be an option featured with the launch.
See the full story here: http://www.etcentric.org/sony-to-launch-ultra-4k-movie-streaming-service-next-week/