philip lelyveld The world of entertainment technology

1Apr/16Off

How Virtual Reality Will Impact The Hiring Process

College-11.15-NewsletterIn my work as the CEO and CTO of a workforce solutions and staffing agency, I’ve explored three areas of recruiting where VR is starting to take off.

The Military

The military uses VR to train and prepare soldiers for different combat situations, according to Wareable.com. VR military combat training lets the military expose new soldiers to a wider variety of training scenarios with less time and cost than field training. It also uses VR as a recruitment tool, designed to engage the typical recruits between the ages of 16 and 24. The UK military uses VR for recruiting, letting interested recruits experience what it’s like to fight in a war zone. They also use a simplified online application and a “100 Percent Army Fit” app that lets recruits build up their fitness to the level of a soldier in training.

Colleges and Universities

Colleges are starting to use VR to recruit potential students. It not only increases engagement, it also reduces costs, creating a positive return on investment. For instance, the Savannah College of Art and Design in Georgia uses cardboard headsets and a smartphone app to give high school students a virtual tour of their campus. Trinity University uses cardboard VR headsets as well at recruiting events at high schools and colleges, as well as with alumni. Many schools are also using VR in college athletic recruiting. The University of Michigan, Iowa State University and the University of Las Vegas all use VR to recruit athletes for football.

Corporate Applications

Virtual recruiting is already a major part of many employment recruiters’ recruitment processes. It lets employers expand their recruiting efforts to wider geographic areas with fewer travel expenses. Virtual job fairs and virtual open houses let recruiters connect with interested candidates and conduct interviews without leaving the office.

For example, General Mills is using virtual reality for recruiting at the suggestion of one of the company’s application developers.

See the full story here: http://www.forbes.com/sites/forbestechcouncil/2016/04/01/how-virtual-reality-will-impact-the-hiring-process/#28e73ce8c749

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