The Migraine Experience is the first simulator designed to give non-sufferers the chance to safely experience symptoms of a migraine including disorientation, aura, sensitivity to light and blurred vision. By using augmented reality, a non-sufferer experiences his or her everyday scenario while the migraine symptoms alter what they're actually seeing or trying to do.
As one of the first brands to leverage augmented reality technology to conceptualize a health condition, Excedrin® is proud to be driving the category toward fostering a more understanding, empathetic environment for sufferers.
Through a national, multi-channel campaign, in-store activations and The Migraine Experience app, where users are able to experience the simulation via Google Cardboard, Excedrin® is doing all it can to help dispel misconceptions of this pervasive, and at times imperceptible, condition.
See the full story here: http://www.prnewswire.com/news-releases/excedrin-unveils-the-migraine-experience--worlds-first-augmented-reality-migraine-simulator-designed-to-foster-empathy-for-migraine-sufferers-300246852.html