[Philip Lelyveld comment; actually, they are just 360 videos, but still...]
In true innovation school form, the Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation at the University of Southern California this spring sent out admission letters in the form of virtual reality videos. The video shows an imaginary student being welcomed into the garage, the school's workspace, and congratulated by current students. The video is viewable here -- for best results, open the website on a smartphone and plug it into a headset such as Gear VR or Google Cardboard.