Outlyer Technologies’ Advrtas brings ads to virtual reality
Outlyer Technologies is announcing its Advrtas platform today, which enables the creation of interactive ads in virtual reality. The ad technology enables the development and distribution of fully interactive 360-degree advertising. Since VR is expected to be a huge new gaming, media, and entertainment platform, the $77 billion digital ad industry is itching to come up with ways to create ads for the medium.
With its patent-pending Panamorphic technology, it enables brands to serve 360-degree and virtual reality ad content across any Internet Advertising Bureau-compliant rich media ad space. It breaks the boundaries of the traditional ad frame, can be navigated using motion, and provides significantly more ad real estate for the same buy thanks to the 360 design.
Advrtas ads are designed to work across smartphones, tablets, laptops and desktops, engaging audiences wherever they are.
Car shoppers can also move around outside and inside a car. Grocery shoppers can view an entire store, cruise down the aisles, and check out ingredient lists. Then they can order products for delivery.
Outlyer has 10 employees and was founded in 2014.
See the full story here: http://venturebeat.com/2016/04/14/outlyer-technologies-advrtas-brings-ads-to-virtual-reality/