[Philip Lelyveld note: News Corp Australia is not Fox News Corp.]
News Corp has signalled plans to put augmented reality at the centre of its future technology by investing in technology firm Plattar as the media company moves into one of the hottest new corners of tech.
News Corp Australia chief technology officer Alisa Bowen said AR represented the “next wave of consumer engagement” as Facebook, Samsung, and Sony develop new products to experience games, movies and more.
According to Bowen, Plattar’s cutting-edge technology adds layers of digital information — videos, 3D models, live streams, images, audio — directly on items in the physical world.
See the full story here: http://www.theaustralian.com.au/business/media/news-corp-in-augmented-tech-play/news-story/25eca7894340826ee26741d02ede3e56