philip lelyveld The world of entertainment technology

22Apr/16Off

Finally, you can eat cereal in virtual reality with a dead Egyptian queen

Picture1Users are taken back to via Oculus' Rift headset, showing Cleo's 3D breakfast chamber complete with table, bowl, milk jug, and semi-naked guard. It's not an entirely visual experience, though, as participants will have a real bowl of cereal in front of them, as well as a spoon strapped to one of Razer's Hydra controllers to translate real-world shoveling motions to virtual reality. It's a strange combination, but this isn't even the first time Kellogg's has cashed in on the virtual boom to sell cereal.

See the full post here: http://www.theverge.com/2016/4/20/11376224/vr-cereal-eating-cleopatra-finally

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