Users are taken back to via Oculus' Rift headset, showing Cleo's 3D breakfast chamber complete with table, bowl, milk jug, and semi-naked guard. It's not an entirely visual experience, though, as participants will have a real bowl of cereal in front of them, as well as a spoon strapped to one of Razer's Hydra controllers to translate real-world shoveling motions to virtual reality. It's a strange combination, but this isn't even the first time Kellogg's has cashed in on the virtual boom to sell cereal.