Terragon Group to make Augmented Reality (AR) mainstream in Africa
Terragon Group, Africa’s largest digital media company, recently announced its capabilities to create Augmented Reality (AR) solution in Africa.
Terragon Group has partnered with Blippar Inc., a leading technology company in AR globally, to bring the solution to the African market.
“The opportunities for AR are endless to any organization as it seeks to enhance our real world experience. By superimposing digital information on real life objects, individual customers are given a personalised and rich user experience that enables them to easily connect to a brand’s offerings. With the use of AR, Brands have an in-depth understanding of their customer behaviour that will increase affinity, user engagement and interaction with their various product/service offering," Esan said.
See the full story here: http://pulse.ng/tech/blippar-terragon-group-to-make-augmented-reality-ar-mainstream-in-africa-id4996566.html