Android and iOS have helped propel smartphones from the corner office to the four corners of the Earth in just a few short years. What used to be executive playthings are now being adopted by the mass market. Nielsen has new figures to show just how far things have come.
According to a recent survey conducted between March and May of this year, Nielsen discovered that 55% of people who purchased new phones in the U.S. bought a smartphone rather than a feature phone. In other words, the majority of new devices sold were smartphones. That's a notable reversal of fortune for the lowly feature phone, which used to be the bread-and-butter device for everyone.
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