Visit Albuquerque, which Thursday said that it would retire the Albuquerque Visitors and Convention Bureau name, also used its 35th annual meeting to announce a “Visit Albuquerque Viewfinder.”
The viewfinder project is slated to showcase Albuquerque’s people and places via 360-degree, immersive video, and will be set up in strategic locations across the country, including malls, airports and plazas in targeted cities like Dallas, Phoenix, San Diego and Chicago. It will also travel to trade shows and sales conferences.
CEO and president Tania Armenta said Visit Albuquerque is the first destination in the country to launch this type of viewfinder initiative. They plan to work with Owlized, a San Francisco-based startup that uses outdoor virtual reality viewers to connect people to the future or history of a place.
See the full story here: http://www.bizjournals.com/albuquerque/news/2016/05/13/first-look-visit-albuquerque-goes-vr-to-attract.html