Google And IMAX Partner To Develop Groundbreaking Virtual Reality Camera
IMAX Logo. (PRNewsFoto/IMAX Corporation)
Google (GOOG) and IMAX Corporation (IMAX) today announced at Google's annual developer conference, Google I/O, that the companies are working to develop a cinema-grade virtual reality (VR) camera – the IMAX® VR camera – to enable today's leading filmmakers and content creators to deliver the highest-quality 3D 360-degree content experiences to audiences worldwide.
IMAX's team of engineers and camera specialists will work with Google to design the new high-resolution cameras from the ground up, leveraging IMAX's best-in-class capture technology that has become an integral tool for today's biggest and most visionary filmmakers including Christopher Nolan, J.J. Abrams, Michael Bay, Anthony and Joe Russo, and Zack Snyder, among others. The camera, which will be built to utilize Jump, a platform for creating and viewing 3D 360 video, will deliver the highest-quality, most-immersive virtual reality content to consumers.
IMAX will also provide Google with exclusive access to pre-existing IMAX documentary content for conversion and use with Google's VR technology.
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