‘The Brookhaven Experiment’ Terrifies Its Way To China As A Virtual Reality Showcase
“The Brookhaven Experiment,” a horror game for the HTC Vive developed by Phosphor Games, will soon terrify large groups of players in China with a partnership that places the VR game in 100,000 internet cafés.
To get as many people as possible to experience “The Brookhaven Experiment,” Phosphor Games is looking to license the experience to VR arcades, gaming cafés and — in the near future — casinos.
For “The Brookhaven Experiment,” the China deal made sense: The country’s $24 billion gaming market is the largest in the world. And unlike in North America where gaming is spread out across mobile, console and PC, Chinese gaming is dominated by mobile and PC, with gaming cafés playing an important role in providing access to games. Instead of purchasing a high-end PC, gamers can go to a café, spend a small amount of money, and get the best gaming experience possible. Even Atari founder Nolan Bushnell told IBT earlier this year VR arcades will be popular because, like video game arcades of yore, they offer an experience that can’t be replicated easily at home.
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