YouTube Builds Daydream VR App, Immersive Content Catalog
Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more.
Variety reports YouTube VR product manager Kurt Wilms saying that he and his team expect consumers will also watch “a lot of regular 2D videos as well.” The app is being designed to be as easy as possible to navigate the entire YouTube catalog, and makes “extensive use of the Daydream controller” so users don’t have to “turn their heads or intensely gaze on virtual controls.”
The app will also incorporate voice search. YouTube plans to evolve beyond the Spotlight Stories on its platform, for more interactive VR video experiences that “go beyond a simple linear narrative.”
See the full story here: http://www.etcentric.org/youtube-builds-daydream-vr-app-immersive-content-catalog/
and the original story here: http://variety.com/2016/digital/news/youtube-vr-app-content-partnerships-ads-1201778834/