philip lelyveld The world of entertainment technology

24May/16Off

Paul McCartney invites virtual reality users into his studio

635996264047442860-Macca2In 1967, Paul McCartney used studio technology to usher in a new musical era with the revolutionary concept album Sgt. Pepper's Lonely Hearts Club Band.

Now Beatle Paul is pushing the high-tech envelope again by peddling his latest album with the help of virtual reality.

McCartney is the subject of six VR mini-documentaries produced by Jaunt Studios to promote the musician's new album, a 67-song retrospective called PURE McCartney, out June 10. The interviews were conducted at McCartney's British home studio — location undisclosed — and represent a rare peek into the man's private domain.

See the full story here: http://www.usatoday.com/story/tech/news/2016/05/24/paul-mccartney-invites-virtual-reality-users-into-his-studio/84809140/

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