philip lelyveld The world of entertainment technology

VR PR: What Are Consumers’ Thoughts on VR Device Spending, Content Access and Interests? (Market Research)

New research from emerging business and technology consulting firm Interactive Broadband Consulting Group (IBB) analyzes the consumer virtual reality (VR) market opportunity beyond gaming. The firm conducted a survey of more than 1,000 U.S. online consumers that expressed an interest in VR.

Key insights included:

• A majority (54%) of consumers that are interested in VR think it is here to stay, not a fad.
• Less than one third (31%) of people interested in VR have actually tried it.
• More than three quarters (77%) say they are willing to spend on VR gear, with 18% saying they’d pay more than $250.
• Overall, men expressed nearly 2x more interest in VR than females—however, this interest balanced out among middle-aged respondents (35-54).
• “Movies and TV” had about 50% interest in almost all age groups—no other content category attracted a higher level of widespread appeal.
• Men are more interested in movies and TV, live events, gaming and user-generated VR content, but women are 35% more interested than men in travel-themed VR experiences.
• 42% would watch virtual reality ads in exchange for free content and 38% would watch ads as long as they are “cool and relevant.” About one third (34%) would not watch ads.
• The content distribution market is up for grabs with respondents planning to access across internet video providers (55%), gaming platforms (41%), wireless providers (29%), app stores (28%), cable or satellite providers (26%) and social networks (17%).

See the full story here: https://www.bulldogreporter.com/vr-pr-what-are-consumers-plans-for-virtual-reality-device-spending-content-access-and-interests/