philip lelyveld The world of entertainment technology

Numbers Reflect Steady Rise of Augmented Reality Marketing In 2016

Through visual search, a user is able to take a picture on their smartphone, and iQNECT then provides additional information on the contents of that picture, such as links to a brand’s other content or upcoming deals. Not only can this type of AR provide all necessary information to users, but it can also take them directly to the point of purchase by connecting the user to an online vendor exactly when they show interest in the product.

These benefits are why early use of AR marketing is showing massive improvements across all marketing channels. USPS recently boosted direct mail response rates to 37% (up from 3%) by using AR to connect mail readers with electronic content, containing additional information on pricing tiers as well as an immediate option to purchase.

Similarly, AMC Theatres used AR to get a 75% CTR by using augmented reality movie posters in their lobby. Movie-goers could pose by movie posters and take pictures alongside their favorite movie characters. Not only did this provide fun pictures for the consumer, but they also got coupons and other discounts by taking the photo in the first place.

See the full story here: http://www.business2community.com/brandviews/relevance/numbers-reflect-steady-rise-augmented-reality-marketing-2016-01559055#0XgXhOVRtqBeXtih.97