Lucid Launches VR Content Studio
Lucid VR, the developer of 3D virtual reality (VR) pocket-sized cameras, is launching Lucid Studios, a production house specializing in the creation of 180- and 360-degree 3D VR videos. The firm already has a number of marketers signed up including cosmetics company Sephora and UC Berkeley among others.
With Lucid VR’s proprietary software, the 3D video content is then integrated for playback on websites and apps.
“Our 3D, 180-degree, VR approach gives storytelling true depth and peripheral vision in an incredible and very real experience,” said Han Jin, CEO, Lucid VR. “This is called ‘found footage’ in traditional filmmaking where viewers feel like what is filmed through the viewfinder is what they would be seeing with their own two eyes. It is incredibly realistic.”
UC Berkeley Recreational Sports department is using the new facility to develop VR videos for five or six different team sports, as well as the university's VR campus tour. Sephora and several U.S. retailers are other brands are using the studio to develop VR campaigns.
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