AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem
This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The Void presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus.
Curtis Hickman, chief creative officer of The Void and a professional magician, gave a keynote on “The Illusion of Reality” and how misdirection is key to a winning the VR experience. Misdirection is “that which directs the subject away from the method and toward the effect.” There are two types of misdirection: physical and psychological.
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