Phil Lelyveld’s APEX Tech Airline Passenger Assoc. talk
Considerations on Using Virtual and Augmented Reality in Flight
Phil Lelyveld, program manager of the Virtual and Augmented Reality Initiative at the Entertainment Technology Center, USC, began his presentation by sharing the development and application of virtual and augmented reality on the ground, and then explored possible in-flight applications of the technology. “For planes, content needs to be forward-looking – a limited motion experience. All virtual reality headsets track your head motion – so you can take advantage of that,” he explained. Redirected touching can also be used to reduce the amount of gestural interfacing required in the cabin environment. Lelyveld also noted that the industry could eventually “need instructional videos and role models for in-seat passenger etiquette,” and that the hygiene of devices needs to be considered. He closed by reminding delegates to focus on experience: “Consumers buy the experience technology delivers, not the technology itself.” Read more about virtual reality.
Using AI to Personalize the Passenger Experience
“Complexity is the enemy of everything, and personalization is at the heart of everything,” said Yves Bergquist, program director of Data and Analytics at the Entertainment Technology Center, USC, as he launched into his presentation on AI (artificial/adaptive/audience intelligence). “You have at least 50-200 data points that you can leverage to deliver an outstanding personalized experience to your passengers,” he explained. “But don’t just look at the data, look at the behavior behind the data.” Bergquist suggested replacing analytics with “storygraphics,” a form of artificial intelligence that adds layers of intelligence, flexibility and accountability, and transcends traditional demographics: “It’s the stories that rule the world.” Read more about artificial intelligence.
- See the original post at: http://apex.aero/2016/06/09/apex-tech-talks-big-data-virtual-reality-artificial-intelligence-day-1