Augmented reality in the enterprise – moving from pipe dream to use cases?
For Hand, building a good AR business cases involves three steps:
- Proving the bottom line – compare the new AR process with existing one – how will it save resources and time?
- Tell a story the business can understand – give the business a story from the point of view of the service tech or factory worker, describing how their job will change for the better.
- Demonstrate the tech in action – show the business and service techs the technology. Demonstrate it in action to show the ease of learning/ramp-up.
What are the barriers to AR adoption?
The panel acknowledged barriers to adoption. Jay Wright, SVP and GM Vuforia, asserted that the technology is ready. Hand, thinks the AR tools are ready for pilots now. But VR tools aren’t ready yet. Vuforia Studio supports VR, but Hand sees a “lack of really good VR tech.”
VR/AR, he says, needs to be as unobtrusive as a pair of glasses, rather than a bulky distraction to those wearing the gear (and those around them). He’s “eagerly awaiting” better VR tech.
Culture change is another barrier. Hand pointed out that “cool” technologies can create their own barriers to acceptance.
See the full story here: http://diginomica.com/2016/06/08/augmented-reality-in-the-enterprise-moving-from-pipe-dream-to-use-cases/