Pixar, ILM and Disney Veterans Launch Virtual Reality Entertainment Company CryWorks
Veteran VFX/CGI leaders Euan Macdonald, Hans Uhlig and Kymber Lim have co-founded CryWorks, a new immersive entertainment company aimed at creating and delivering breathtaking virtual and augmented reality experiences across existing and future platforms. Today the company announced a seed round investment led by Michael Bay's 451 Media Group, 500 Mobile Collective, and leading cross-border venture fund WI Harper Group.
Taking the same drive in innovative visual media at the forefront of visual effects and AAA computer games and applying it to new, immersive formats is part of the founding team's key philosophy. The team also recognizes the exploding VR market will act as a catalyst for creating truly new forms of entertainment and media, helping to launch new franchises and brands that transcend VR.
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