philip lelyveld The world of entertainment technology

8Jul/11Off

How social is your favorite TV show? Bluefin Labs knows.

TV viewers are increasingly engaging in social media while watching their favorite shows. But which shows are drawing the most commenters and the largest share of the conversation? Cambridge, Mass.-based startup Bluefin Labs is using social media to not only measure engagement during TV shows, but also to find connections between shows that those viewers enjoy watching.

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