philip lelyveld The world of entertainment technology

4Jul/16Off

Aurasma – AR for marketing, education, ….

Aurasma-author[Aurasma is] the world’s leading augmented reality platform with over 200,000 customers using the technology to make print interactive. Our customers are using Aurasma for marketing, training, and educational purposes across different verticals, use cases, and age groups. Our users include world-renowned commercial brands, as well as primary school-age classrooms and educators. In addition to an app available on the Apple App Store and Google Play, Aurasma includes an intuitive, drag-and-drop AR creation studio. We are laser-focused on ease of creation, and users with no formal technical training can build, launch, share, and track their own augmented reality campaigns.

Other companies who seek to retain their branding throughout the mobile app and AR experience can have Aurasma build them a white-label app or use the Aurasma SDK to embed AR into their existing app. Mohawk Paper, a long-time Aurasma customer, offers interactive print newsletters that launch AR through the Mohawk Live app.

See the full story here: http://mobilemarketingmagazine.com/reality-augmented/

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