Karaoke — especially karaoke with Rob motherfucking Thomas! — is one that’s meant to be shared in real time, with real people.
So the new thinking is that maybe VR is best when it’s shared. VNTANA, the company that created the Matchbox 20 star’s hologram for his tour, has banked its entire future on this idea, creating VR platforms — largely holograms, for now — that allow VR to be enjoyed in public.
“We consider it ‘social augmented reality’ when we can put the digital into the real world without wearables,” Ashley Crowder, the company’s CEO, told Inverse. She concedes that headsets and hololens have their uses, “but in a public space,” she says, “that doesn’t quite make sense.”
See the full story here; https://www.inverse.com/article/17819-rob-thomas-is-taking-his-hologram-on-tour-with-counting-crows-to-make-virtual-reality-less-antisocial