philip lelyveld The world of entertainment technology

7Jul/16Off

Snapchat hires top Hollywood special effects guru to work on ‘augmented reality’

Raffael Dickreuter joined the Venice-based company in June as a "Concept and Augmented Reality Designer". On LinkedIn, he describes himself as "virtual reality specialist, director and creator of VR content".

His hire, though, fits into Snapchat's push into augmented reality. Snapchat has been working on secret AR sunglasses project for several years, and its CEO Evan Spiegel was photographed wearing an early prototype last fall. The app as most people know it now is also a "quiet introduction" into the world of augmented reality, thanks to the popularity of the Snapchat lenses.

See the full story here: http://www.scmp.com/tech/innovation/article/1986515/snapchat-hires-top-hollywood-special-effects-guru-work-augmented

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