Virtual Reality Is Coming For Weddings
Rogers, who recently launched an app tailored toward 360-degree and live wedding videos called LiveKnot.com, views the wedding market as a growing addition to his client roster.
But with the latest technology—a combination of more affordable and advanced 360-degree cameras and quicker post-production editing programs—360-degree wedding videos are no longer a wildly expensive, farfetched idea. It’s not necessarily cheap (services range from $2,000 to $10,000), but it’s potentially doable. LiveKnot.com has already garnered over a few hundred requests, particularly from couples doing "destination" weddings.
That growth has helped David Marlett, founder and CEO of Cinemersia, a live-action VR cinema production company that will record several 360-degree weddings this season. He currently relies on the Samsung Gear 360, but come October, when his own daughter will marry, he’ll likely upgrade to the Nikon KeyMission.
Tatiana Byron, founder of the Wedding Salon, a premier luxury bridal showcase, has seen it all in recent years: interactive photo booths, wedding drones, you name it. The various trends make her skeptical about the future of VR in the world of wedding video.
"Considering most couples now really only want a three-minute MTV-style video, it will really depend on how [companies] price it." she says. "Video is not something most couples typically splurge on for weddings."