18Jul/16Off
Jack in the Box Tests the Boundaries of Virtual-Reality Marketing
The (virtual) reality: sitting in a bar with two women on one side eyeing my burger, while a rowdy man on the other argues with the bartender. After the bartender serves a beer (which I can’t actually drink in real life), Jack--the chain’s iconic mascot with a pointy nose and yellow hat--serves up the burger himself.
Even Jack in the Box admits virtual reality may not be quite ready for the mainstream, at least when it comes to promoting a juicy cheeseburger. The VR experience was designed specifically for members of the media to get as close as possible to Jack and the new menu item,...
See the full story here: http://www.wsj.com/articles/jack-in-the-box-tests-the-boundaries-of-virtual-reality-marketing-1468606744