27Jul/16Off
Skully has crashed and burned
Augmented reality on mobile might be a hot topic right now thanks to Pokemon Go, but don't go thinking the tech's boom time has come. AR motorcycle startup Skully is just about dead, and has pretty much done everything you would to wind down but turn out the office lights. Skully's use of AR is fairly niche, of course, so it's not representative of the health of the market as a whole; it is, however, a sign that AR tech that requires dedicated hardware still has a steep hill to climb before achieving real market viability.
See the full story here: https://techcrunch.com/2016/07/26/once-promising-ar-motorcycle-helmet-startup-skully-has-crashed-and-burned/