2Aug/16Off
Regal Inks Deal With CJ 4DPLEX to Bring More Motion-Activated Seats to Its Theaters
Seoul-headquartered CJ 4DPLEX has signed a letter of intent with Regal Entertainment Group to bring CJ’s 4DX 4D cinema system to 17 new Regal screens in the U.S. by the end of 2018. Details of the agreement were not revealed.
CJ’s 4DX cinema system includes motion-activated seats and such effects as wind, fog, rain and scents.
The deal calls for the installation of 4DX systems in Orlando, Fla., and Seattle within the next few months and will bring the total number of 4DX-enabled Regal screens in the U.S. to 20. The latest pact follows openings of 4DX screens in New York at Union Square Stadium 14 and E-Walk Stadium 13 & RPX earlier this year. The first 4DX theater in the U.S. opened at Regal’s L.A. Live in downtown Los Angeles in 2014.
4DX cinema systems currently operate in 268 theaters in 41 countries.