New York Lottery launches new scratch-off paired with augmented reality app
“Once you scan it, there’s going to be a dragon that comes in and shows you a castle, and you can hold your phone over the ticket and go through the different windows of the castle, and behind those windows are the results of the ticket,” Gurney said. “It’s the same result if you scratched it off traditionally, it’s all preplanned, preprogrammed, but just an additional way to reveal whether you have a winner or loser and cash it in.”
“We’re seeing an average every day of 8,500 people who are interacting with the lottery through their smartphone, and that compares to the number of people who are coming into traditional retail when they have a winning ticket to about 13,500, so it’s achieving a goal in that we’re trying to interact with people differently and we can see that happening.”
See the full story here: http://statescoop.com/new-york-lottery-launches-new-scratch-off-paired-with-ar-app